The Obsession of User Happiness
Meet Natacha, whom I met during Promote, a B2B forum for SMBs in Cameroon that Kerawa attended. I tweeted this after I met her:
Meet Natacha, a @kerawa user who found her on with a premium CV service. This is why we wake up for every morning!! #happyuser #Promote17 pic.twitter.com/AShJzAey6Z
— Steve D. Amara (@amarast) February 16, 2017
This was the best moment of the forum for all the team. It was much more intense than the joy we felt after closing deals. All of them combined. Quite literally.
When building a product, all the money in the world is worth nothing if, at core, one is not solving people's real problems. Most of us want to be useful and relevant, then earn our living from that usefulness. In my opinion, at least.
For that reason, here's my strongest belief anytime I am working on something: nothing beats user happiness!
On most digital platforms especially, users are invisible to the team building the product. For that reason, putting a face behind the names of those you work hard to help daily is priceless. It energises the team, it encourages them to push and keep shipping.
Why am I sharing this?
Last week, when sharing my views on the value of a relevant network, I told you that you should dedicate extra time and attention to those who value your work enough to give you their feedback. This should be a general rule, hence applies to those who use what you work on.
User happiness should be not just a goal, but an obsession.
So when you get a testimony of that happiness, don't be shy: celebrate. Then get back to work and make it happen again.
